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iReminder's Advisory Board
Debora Spar, Ph.D., President, Barnard College
- Harvard Business School, Spangler Family Professor of Business Administration
- Studies how firms compete in foreign markets and how government policies shape and constrain their options
- Author of Ruling the Waves: Cycle of Discovery, Chaos, and Wealth from the Compass to the Internet
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o Study of business cycles, identifying the path of future innovations and the natural development from idea to market in a changing world
- Author of The Baby Business: How Money, Science and Politics Drive the Commerce of Conception
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o Analyzes how the "baby business" has developed and ways commerce, politics and technology are likely to interact in and affect this market
Simon Rosenstein, MD, Vice President of Analytics, Ingenix
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- Board certified in Internal Medicine and Medical Management
- Chief physician of a large medical group and senior medical director with several health insurers
- Expertise in managed care operations, strategic planning, hospital and health plan utilization management, and financial analysis
- Established "Ask the Doctor" web presence for Physicians Health Services
- Designed and taught Cardiac Disease Prevention Program and Cardiac Rehabilitation and Educational Program
o Patient educational and risk factor reduction
Bruce F. Basarab, CEO, Basarab Consulting, LLC
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- Consultant to publicly-held companies in start-up and turnaround situations
- More than 25 years in the domestic and international pharmaceuticals market
- Senior Vice President, Sales and Marketing, Geneva Pharmaceuticals (a Novartis company)
o Established a direct sales and marketing organization for this $500 million manufacturer and developer of generic products
o Improved U.S. generic market share position from number 5 to number 2
- Vice President of Sales, Pharmaceuticals Division, Ciba-Geigy Corporation
o Developed launch plans for three new products: Vivelle, Voltaren XR and Tegretol XR
o Established a separate contract sales organization to provide increased reach and frequency for selected strategically important products
Jay Friedman, Vice President Marketing, Audible Magic
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Key Shifts in Healthcare
- Recognition that patients are the ultimate decision-makers, demanding more information in order to better manage their conditions
- Patient monitoring is becoming decentralized
- Medicine is becoming more personalized, targeting individual treatment but in a scalable way
- Health literacy and each patient's motivations are the keys to success in adherence programs
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