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About the Founders Amy J. Yoffie, CEO & Founder
Founding iReminder, developing technology and marketing to large companies parallels the work Yoffie did in her previous company, Research Connections, Inc. (RCI). While in the market research business, she saw an evolution of methodologies, beginning with door-to-door interviewing, to telephone interviewing, mall data collection and disk-by-mail. When she learned about the Internet in 1994, she recognized that market research would move to the Web and that RCI needed to get there quickly. Since there were no online research tools available, Yoffie developed proprietary technology for conducting web-based surveys, online focus groups and web intercept. Within six years, she sold the company to LiveWorld, Inc. Similarly, Yoffie recognized the next trend and opportunity in medication adherence programs – giving patients tools to control and self-manage their healthcare and leveraging their social ties to help in their efforts. Research already has demonstrated the enormous power social networks have in determining a person’s health behaviors. So, she has been pursuing this promising opportunity, embarking on a parallel course of developing the CFL technology while marketing to big players in pharma, enterprise and managed care. Ms. Yoffie has been a consultant to pharmaceutical companies. She produced white papers on electronic laboratory notebooks, using data to drive market share, and e-Health solutions. She also supported websites in the areas of e-Health, consumer marketing, records management, employee benefits, and health and safety. Early in her career, Ms. Yoffie also worked on the multi-million dollar National Medical Care Expenditure Survey (NMCES), which was fielded among physicians, patients and payors. Yoffie has sold to Proctor & Gamble, Johnson & Johnson, Pfizer, AstraZeneca, Amgen, Amicus Therapeutics, Schering-Plough, the Centers for Disease Control and Protection, Intel, Toyota, and other large companies. Ms. Yoffie has published articles in Industry Standard, Ad Week, BrandWeek, Marketing News and Quirk's Marketing Research Review. She earned her MBA from the University of Missouri – St. Louis with a concentration in marketing and management. She was elected to Beta Gamma Sigma, a national business administration honor society, and Alpha Mu Alpha, in recognition of outstanding scholastic achievement in the marketing discipline. She received her BA magna cum laude with Honors from Brandeis University. Jean Steckler, Senior Vice President & Co-Founder
Prior to iReminder, Ms. Steckler was Vice President of The Turnaround Team. There she was responsible for strategic design, planning, implementation and project management of e-Marketing initiatives for IBM, Staples and Schering Plough. The IBM/Nexant online product grew to $110MM in three years. The two divisions of Staples she helped launch grew to $4.2B in eight years. During her tenure on Schering-Plough's HomeAgain, revenues grew from $6MM to $32MM within four years. Ms. Steckler's work for Chem Systems, a division of IBM, included the development of a multi-level product offering designed to revolutionize business consulting in the chemical industry. The successfully marketed product, ChemSystemsOnline was awarded the prestigious British International Expertise Award for 2002 by British Consultants and Construction Bureau (BCCB) and The Times newspaper. Prior to joining The Turnaround Team, Ms. Steckler founded Disk Print to fill technical gaps in the fast-changing publishing field. Initially providing porting and translation services among incompatible electronic publishing systems, Disk Print grew to provide technical, marketing and production services to colleges, power utilities, museums, and publishers. Ms. Steckler began her career at AT&T's Bell Labs in experimental psychology research and became the leader of a team that developed business software and operating systems. Ms. Steckler earned an MA in Experimental Psychology from New York University. She received her BA from Northeastern University. |
From the Founders
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