About iReminder's Advisory Board

Debora Spar, Ph.D., President, Barnard College

• Harvard Business School, Spangler Family Professor of Business Administration
• Studies how firms compete in foreign markets and how government policies shape and constrain their options
• Author of Ruling the Waves: Cycle of Discovery, Chaos, and Wealth from the Compass to the Internet
  • Study of business cycles, identifying the path of future innovations and the natural development from idea to market in a changing world
• Author of The Baby Business: How Money, Science and Politics Drive the Commerce of Conception
  • Analyzes how the "baby business" has developed and ways commerce, politics and technology are likely to interact in and affect this market

Simon Rosenstein, MD, Vice President, Analytics, Ingenix

• Board certified in Internal Medicine and Medical Management
• Chief physician of a large medical group and senior medical director with several health insurers
• Expertise in managed care operations, strategic planning, hospital and health plan utilization management, and financial analysis
• Established "Ask the Doctor" web presence for Physicians Health Services
• Designed and taught Cardiac Disease Prevention Program and Cardiac Rehabilitation and Educational Program
  • Patient educational and risk factor reduction

Bruce F. Basarab, CEO, Basarab Consulting, LLC

• Consultant to publicly-held companies in start-up and turnaround situations
• More than 25 years in the domestic and international pharmaceuticals market
• Senior Vice President, Sales and Marketing, Geneva Pharmaceuticals (a Novartis company)
• Established a direct sales and marketing organization for this $500 million manufacturer and developer of generic products
• Improved U.S. generic market share position from number 5 to number 2
• Vice President of Sales, Pharmaceuticals Division, Ciba-Geigy Corporation
• Developed launch plans for three new products: Vivelle®, Voltaren XR® and Tegretol XR®
• Established a separate contract sales organization to provide increased reach and frequency for selected
strategically important products

Jay Friedman, Vice President Marketing, Audible Magic

• More than 25 years working in Internet and high tech markets
• Founder SonicSwap
• COO/SVP Sales & Marketing/General Manager, LiveWorld, Inc.
  
  • Built a powerful annuity-based business around social networks
  • Designed and launched new product offerings
    
•  SVP Operations, Prognostics, a research-based management consulting company
  • Developed and implemented broad based customer feedback systems for Fortune 1000 companies
  • Worked with executive management teams on setting customer focused strategies