About The Founders
Amy J. Yoffie, CEO & Founder
Amy J. Yoffie founded iReminder, LLC while working
in the pharmaceutical jerry industry. With a background
in technology, market research and healthcare, Ms.
Yoffie developed Compliance for Life™ (CFL), a web- and phone-based
technology solution to improve medication adherence
and persistence.
Founding iReminder, developing technology and marketing
to large companies parallels the work Yoffie did in
her previous company, Research Connections, Inc. (RCI).
While in the market research business, she saw an
evolution of methodologies, beginning with door-to-door
interviewing, to telephone interviewing, mall data
collection and disk-by-mail. When she learned
about the Internet in 1994, she recognized that market
research would move to the Web and that RCI needed
to get there quickly. Since there were no online
research tools available, Yoffie developed proprietary
technology for conducting web-based surveys, online
focus groups and web intercept. Within six years,
she sold the company to LiveWorld, Inc.
Similarly, Yoffie recognized the next trend and opportunity
in medication adherence programs –
giving patients tools to control and self-manage their
healthcare and leveraging their social ties to help
in their efforts. Research already has demonstrated
the enormous power social networks have in determining
a person’s health behaviors. So, she has been
pursuing this promising opportunity, embarking on
a parallel course of developing the CFL technology
while marketing to big players in pharma, enterprise
and managed care.
Ms. Yoffie has been a consultant to pharmaceutical
companies. She produced white papers on electronic
laboratory notebooks, using data to drive market share,
and e-Health solutions. She also supported websites
in the areas of e-Health, consumer marketing, records
management, employee benefits, and health and safety.
Early in her career, Ms. Yoffie also worked on the
multi-million dollar National Medical Care Expenditure
Survey (NMCES), which was fielded among physicians,
patients and payors.
Yoffie has sold to Proctor & Gamble, Johnson
& Johnson, Pfizer, AstraZeneca, the Centers for
Disease Control and Protection, Intel, Toyota, and
other large companies.
Ms. Yoffie has published articles in Industry
Standard, Ad Week, BrandWeek, Marketing News and Quirk's Marketing Research Review.
She earned her MBA from the University of Missouri
- St. Louis with a concentration in marketing and
management. She was elected to Beta Gamma Sigma, a
national business administration honor society, and
Alpha Mu Alpha, in recognition of outstanding scholastic
achievement in the marketing discipline. She received
her BA magna cum laude with Honors from Brandeis
University.
Jean Steckler, Senior Vice President
& Co-Founder
Jean Steckler co-founded iReminder, LLC and its flagship
product, Compliance for Life™,
bringing with her a solid background in pharmaceutical
marketing and web-based applications. With extensive
technology and research expertise, she conceptualized
and designed interactive projects to identify and
achieve the business goals of a range of clients in
the healthcare sector.
Prior to iReminder, Ms. Steckler was Vice President
of The Turnaround Team. There she was responsible
for strategic design, planning, implementation and
project management of e-Marketing initiatives for
IBM, Staples and Schering Plough. The IBM/Nexant online
product grew to $110MM in three years. The two divisions
of Staples she helped launch grew to $4.2B in eight
years. During her tenure on Schering-Plough's HomeAgain,
revenues grew from $6MM to $32MM within four years.
Ms. Steckler's work for Chem Systems, a division of
IBM, included the development of a multi-level product
offering designed to revolutionize business consulting
in the chemical industry. The successfully marketed
product, ChemSystemsOnline was awarded the prestigious
British International Expertise Award for 2002 by British
Consultants and Construction Bureau (BCCB) and The
Times newspaper.
Prior to joining The Turnaround Team, Ms. Steckler
founded Disk Print to fill technical gaps in the fast-changing
publishing field. Initially providing porting and
translation services among incompatible electronic
publishing systems, Disk Print grew to provide technical,
marketing and production services to colleges, power
utilities, museums, and publishers.
Ms. Steckler began her career at AT&T's Bell
Labs in experimental psychology research and became
the leader of a team that developed business software
and operating systems.
Ms. Steckler earned an MA in Experimental Psychology
from New York University. She received her BA from
Northeastern University.
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