iReminder Announces New Weapon to Increase Medication Persistence

WESTFIELD, N.J.--(BUSINESS WIRE)--November 14, 2006-- The healthcare industry has a new, cost-effective weapon in the fight to increase medication compliance. Compliance for Life a web- and phone-based medication reminder system, has been launched by iReminder, LLC, a healthcare technology company based in Westfield, NJ. With 50% of chronic disease patients failing to comply with their treatment regimens and non-compliance estimated to cost $300 billion a year, Compliance for Life offers an innovative framework for medication adherence and persistence.

Compliance for Life is licensed to disease management firms, pharmacy benefit managers (PBMs), and managed care organizations to integrate into their existing offerings, or as a stand-alone compliance program. It extends the reach of case managers by freeing them from routine, repetitive calls, giving them more time to focus on difficult compliance cases. Compliance for Life also is licensed to pharmacies, associations, and non-profits which, in turn, offer it as a direct-to-consumer service.

Compliance for Life reminders can be set either by phone (with speech recognition software), or on the Internet and delivered in multiple ways: by phone, email and text message. A customizable delivery sequence enables reminders to "find" patients, even when their schedules vary because the system routes reminders through a series of delivery attempts (e.g., call home twice, cell phone three times, and then send an email), until a successful contact is made.

With Compliance for Life, case managers, caregivers and family members can set up medication reminders for patients, as long as they obtain permission from the patients in advance. Those who set up reminders can request notification of whether or not the reminder was received by the patient, so that they can follow up as needed.

"We developed Compliance for Life to address the most common reasons for non-compliance: people forget, get busy, don't want to disrupt their routines, or are away from home," said Amy J. Yoffie, CEO of iReminder. "People also stop taking their medications when they feel better. Reminders that can be set up once and delivered regularly are particularly effective for people who suffer from asymptomatic illnesses, chronic diseases and complex medication regimens, helping them to maintain consistent levels of medication in their bodies."

Licensees can elect to include modules that let their customers review regimen instructions, hear reasons for staying on medication, improve symptom awareness, and obtain self-management strategies. Since users decide when they want to listen to this information, these educational programs have greater impact than web-based seminars, healthcare sites, and other methods of getting someone's attention.

iReminder offers an application service provider (ASP) model so that customers can use Compliance for Life's patent-pending technology without burdening their IT department. Alternatively, licensees can install the Compliance for Life technology on their own IT platform. Both models allow licensees to private label the system.

About iReminder
iReminder, LLC is a healthcare technology company focused on increasing medication compliance. Marketed to companies in the healthcare sector, iReminder's products include: Compliance for Life for dosing, refill and appointment reminders; MedTrigger for risk management (REMS) programs; and Global e-Trials for multi-country and multilingual communications with patients in clinical trials worldwide. Reminders and messages are delivered by phone, email, SMS text and smart phone in the U.S. and internationally, in any language and alphabet. For more information, visit
iReminder.com or call 877-326-3293.

Consistent Reminders Improve Health Outcomes

Reminders that can be set up once and delivered regularly are particularly effective for people who suffer from asymptomatic illnesses, chronic diseases and complex medication regimens, helping them to maintain consistent levels of medication in their bodies."