Do Make It Personal

WESTFIELD, NJ [January 8, 2008] If mom is the CEO of her family's healthcare, how well she runs her "company" and manages her own time are vital to her family's health and to the bottom line of all sectors of the healthcare industry. With pharmaceutical manufacturers losing $30M annually as a result of medication non-compliance and the cost of preventable hospitalizations growing to $15B annually, helping family members stay healthy is more important than ever.

With the release of the latest upgrade to its flagship product, Compliance for Life, iReminder, is meeting this challenge by offering greater personalization in reminder messages. Instead of text-to-speech messages, phone and email reminders are delivered in the voice of the person who sets them up. And the message can be as specific as needed for the person receiving it. So mothers and other family health managers can record one set of reminder messages for an elderly parent, messages tailored to each child, and messages for a spouse. And, while she is at it, she can send reminders to herself, as well. To use Compliance for Life, family members, caregivers and case managers receive subscriptions to the service from their managed care providers, employers or pharmacies.

"Who better to remind you to take your medication than the person who cares most about your health? Knowing that a daughter cares whether her elderly mother is taking her medication or that a physician is concerned with her patient's well-being is a major motivator to staying on medication," said Amy J. Yoffie, CEO of iReminder.

Message personalization is enhanced by Compliance for Life's Confirmation Contact feature that notifies the health managers in real-time, as soon as their loved one misses a dose.

"Everyone I know who cares for an elderly parent or a sick teenager worries about whether they are taking medication and feels guilty when they don't have a chance to check up on them during the day. Knowing they will be notified if the family member does not take their medication is a great stress reliever," added Ms. Yoffie.

Compliance for Life also has a place in disease management companies, pharmacy benefit management firms, and managed care organizations. Health coaches use Compliance for Life to set up reminders, deliver targeted messages to each patient and monitor patients' compliance in real time. Its Patient List Report lets health coaches quickly determine the percent of compliance of each patient they work with, enabling them to focus on severely non-compliant patients. The system can be integrated into existing programs or offered as a stand-alone service. Compliance for Life is licensed to companies in the healthcare sector, large employers and non-profits, which, in turn, offer it as a direct-to-consumer program.

iReminder offers an SaaS (Software-as-a-Service) model to managed care organizations, employers and pharmacies so they can offer Compliance for Life's patent-pending technology to their customers without burdening their IT department. Alternatively, licensees can install the Compliance for Life technology on their own IT platform. Both models allow licensees to private label the system.

About iReminder
iReminder, LLC is a healthcare technology company focused on increasing medication compliance. Marketed to companies in the healthcare sector, iReminder's products include: Compliance for Life for dosing, refill and appointment reminders; MedTrigger for risk management (REMS) programs; and Global e-Trials for multi-country and multilingual communications with patients in clinical trials worldwide. Reminders and messages are delivered by phone, email, SMS text and smart phone in the U.S. and internationally in any language and alphabet. For more information, go to: iReminder.com or call 877-326-3293.

Personalize Healthcare Messages

Mothers and other family health managers can record one set of reminder messages for an elderly parent, messages tailored to each child, and messages for a spouse. And, while she is at it, she can send reminders to herself."