Pharmaceutical Companies

Increase patient adherence and brand loyalty

Susan is a popular Spanish teacher at a regional High School. While she is in good health, she knows that her family has a history of heart disease, so she is careful about the foods she eats, keeps her weight under control and exercises regularly. Nevertheless, her cholesterol is too high. Her doctor told her that she needs to take a brand name cholesterol drug because the generic did not sufficiently reduce her cholesterol levels. Susan is concerned that she might not be able to afford this drug. The pharmaceutical company that manufactures this medication has a loyalty program that helps offset co-payments for patients who can't afford them. As part of their loyalty program, the pharmaceutical brand also sponsors Compliance for Life (CFL), an adherence support tool that includes daily dosing reminders, refill reminders and educational messages between refills. A key reason for selecting CFL was that it empowers patients, offering them the choice of where and when they want to receive the reminders and messages. Susan is delighted with CFL because she no longer has to worry about forgetting her pills, and she finds the educational messages reinforcing.

Increase Brand Loyalty with Educational Messaging for Medication

Susan is delighted because she no longer has to worry about forgetting her pills, and she finds the educational messages reinforcing."

.

.